Why Every Business Owner Needs a Clear Picture of Their Situation

When you walk into a bank or sit down with an investor, one thing matters above all else: do you have a clear picture of your business’s situation? Banks don’t just want numbers on a page—they want to know you understand your own company, your industry, and your future.

A business owner who can clearly present where they are, where they’re going, and how they’ll get there is far more likely to secure funding, negotiate better terms, and build stronger banking relationships. Let’s break down what that means in practice.

1. Industry Knowledge: Know the Playing Field

Your banker needs confidence that you understand your industry.

• What trends are shaping your sector?

• Who are your competitors?

• Where is growth coming from?

Showing awareness of your industry outlook tells lenders that you’re not just reacting to today—you’re planning for tomorrow.

2. Your Company Financials: The Starting Point

A bankable business starts with organized financial statements. At a minimum, have these ready:

• Balance Sheet

• Income Statement

• Cash Flow Statement

• Tax Returns (last 2–3 years, if applicable)

Clarity in your financials shows lenders that you take your numbers seriously—and it makes it easier for them to trust your loan request.

3. 12-Month Projections: The Road Ahead

Lenders want to see your future, not just your past.
Create a 12-month projection that includes:

• Revenue estimates (based on realistic assumptions)

• Expenses and cost management plans

• Cash flow expectations

• Growth milestones

This not only reassures lenders but also gives you a roadmap for your own decision-making.

4. Current Struggles: Be Transparent

Every business has challenges. Maybe it’s rising costs, supply chain issues, or staffing shortages. Acknowledging your struggles shows credibility. More importantly, pair each challenge with a strategy for overcoming it.

5. Current Strong Points: Highlight Your Wins

Just as important as struggles are your strengths.

• Loyal customer base?

• Strong margins?

• Skilled team?

• Innovative product?

Highlighting what’s going right shows lenders you’re not just surviving—you’re building momentum.

Why This Matters

A clear, honest, and detailed picture of your business situation:

• Builds banker confidence

• Increases your odds of loan approval

• Positions you for stronger, long-term banking relationships

At 2717 Consulting, we help business owners organize their financials, prepare projections, and present a professional, transparent picture to lenders. Because when you’re clear on your business, banks are clear on why they should back you.

📩 Ready to present your business with confidence? Contact us at 2717.consulting1@gmail.com